Rekontekstualisasi Dakwah Di Tiktok: Pergeseran Makna Tepuk Sakinah dan Resepsi Generasi Z

Abstract

Tepuk Sakinah is a participatory mnemonic used in premarital guidance to help prospective couples remember key principles of a sakinah family. Once circulated on TikTok, its short, rhythmic, and easily imitated format became open to reproduction, parody, and modification. This study examines how the meaning of Tepuk Sakinah changes when it moves from premarital education into digital culture and how Generation Z audiences interpret the message. Using a qualitative approach, the study combines textual-discursive analysis of Tepuk Sakinah content on TikTok with reception analysis based on in-depth interviews with five Generation Z informants. The analysis reconstructs the preferred meaning of Tepuk Sakinah from official Ministry of Religious Affairs sources, compares it with its digitally reproduced forms, and maps audience interpretations through Stuart Hall’s encoding/decoding model. Two major findings emerge. First, Tepuk Sakinah is recontextualized from a pedagogical-da‘wah device into a memetic format capable of carrying humor, social criticism, and everyday experiences. Second, this shift does not linearly erase its religious meaning. Two informants demonstrate dominant readings, one shows a negotiated reading, and two tend toward oppositional readings. These findings indicate that virality does not necessarily eliminate religious messages; rather, meaning becomes polysemic through the interaction of institutional messages, platform affordances, imitative practices, and audience experience. The study contributes to digital da‘wah scholarship by positioning Generation Z not merely as message recipients but as active interpreters and participants in the production of religious meaning.